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How to Create a Compelling Conference with Stage and Set Design

Shel Moore

Our brains crave stories. In fact, Jennifer Aaker, a marketing professor at Stanford’s Graduate School of Business concluded in her research that a story is a journey that has the power to persuade the participant into action. You have goals to achieve for your upcoming corporate event, workshop, expo, and conference. Here at MSI, we recognize that every event has a story, and our team goes to work to tell yours to produce measurable results.

We tell stories with creative stage and set design. We start by meeting with you to take inventory of your goals and your vision. We want to know how you want to creatively venture out to surpass previous successes. What is the guiding purpose of your event? What is your company and brand story? Partner with us and begin to see how your story materializes before your very eyes.

The perfect elements of set and stage design tell your story by creating an emotional mood to tap into your guests’ passions. Ignite retention with MSI’s branded scenic environments and stage sets that tell your message precisely the way you want it told. More than 30,000 square feet of stage and backdrop rentals are at your beck and call. Our pre-event experts customize your vision at less than 35% of what our Bay Area competition charges. You’ll even save up to 50% in transportation and trucking alone.

From custom fabrications, stock scenic inventory, and backlot accent walls, to fade-in façade lines and our exclusive Director Series of backdrops, our talented event design staff begins your story development. They add to the mix video walls, theatrical lighting, and technical behind-the-scene elements to bring your story to life. The final result: Your imagination is translated into reality.

This isn’t the stuff of smoke and mirrors. Our recent corporate event success stories demonstrate how to produce a compelling business conference by shaping the story with innovative stage and set design:

The Scene: Claremont Hotel & Spa in Berkeley, California. B Line Events, Inc. came to MSI to stage the theme of “Building Purpose Together.” Mix together custom-built stages with immersive theatrical lighting and set design, and the final experience is a memorable, interactive story. We are proud to play an integral role in staging the general session, breakout sessions, and the awards dinner with the panache that B Line Events expects. See how we unveiled their vision.

The Scene: Sacramento Convention Center. California Future Business Leaders of America (CA FBLA) came to MSI for the staging of their State Leadership Conference 2019. With the tagline, “Your Future is Our Business,” we put our design talent behind the development of sets, staging production, and audio visual technology to make the atmosphere shine for 4,000 students in attendance! See a snapshot of our work for this grand conference.

See up-to-the minute set design, as it unfolds, at our Facebook page. Visit our online gallery of just a small sample from the many clients we serve. Let these examples spark ideas for your next convention or corporate event.  Then reach our elite design team at 559-346-1020 to let your story materialize the way you see it.

About Us
MSI is a full-service staging, production and content developing company, providing creative services and brand experiences that strengthen business relationships for corporations, non-profits, associations and agencies.
© Copyright 2019 - MSI Media Solutions, Inc. All Rights Reserved.
Contact Us
2563 North Fordham Ave.,
Fresno, CA 93727
Fresno: (559) 346-1020
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