A well-known study on the impact of visual communication showed how people are influenced: 55% by the visual aspect of the message. 38% by the tone and music of the speaker’s voice. 7% by the actual words spoken.
Source: Volsteedt, John, Great expectations, Volsteedt, John, Successful Meetings, 2011, Mehrabian, Albert, Silent messages, Mehrabian, Albert, 1972
The stakes are higher for corporate meetings than ever before. Whether the goal is to satisfy shareholders, attract investors, introduce one or more new products or improve the sale’s team’s productivity, corporate management’s expectations continue to rise.
Meeting these expectations is real challenge for the organizers, whether they are an employee of the corporation or an outside provider of corporate event services.
On one hand, the continuing advances in audio visual technology have made designing a dynamite event easier … providing clear sound, images and dramatic effects to the audience has never been easier. On the other hand, this cuts both ways because expectations are higher than they have ever been.
The corporation’s desire for a “Wow!” experience oftentimes pushes up against budgetary constraints, which are all too common in today’s relatively stagnant economy. Those tasked with designing the event are frequently faced with a very difficult balancing act between management’s desires and what resources can be afforded.
It’s not surprising that event planning is the 6th most stressful occupation in the U.S.
MSI’s job is to reduce your stress; create the most impactful production possible for each dollar spent and provide flawless in-event support.
We provide a one-stop-shop for all your event production needs, ranging from initial design to bringing in and optimally placing the right audio and visual equipment, creating a stunning décor that expresses the event planner’s vision, and topping it off with innovative and dramatic lighting effects.
You only have one MSI point person to deal with to bring your corporate event to life. This greatly reduces how many balls you have in the air while at the same time making it much easier to check on progress, make adjustments and keep the project on track.
We have over 60 years of experience producing memorable corporate meetings and functions. We would be honored to be given the opportunity to produce yours. Give us a call. Let’s talk about your event.