We believe we understand why we’ve been so successful, and it’s a formula we’re not ever going to stray from.

It isn’t that we’re necessarily the most experienced, or have better equipment, or even that we always have the most creative ideas. The truth is that some of our competitors possess similar attributes.

A primetime 30 second commercial slot costs nearly double what it did in 1980. Since 1980, the cost to reach 1,000 homes on primetime has spiked 535%!
Source: Local Media Marketing Solutions; Nielsen 2008

It sounds like a cliché, but our differentiator is character.

To explain … when we started out we found out that event organizers were skeptics. They had experienced too many unmet deadlines, broken promises, in-event technical failures, spotty support, bait-and-switch pricing, etc. and it was a daunting task to convince them that we were any different.

Our strategy was that when we did obtain a job we made every effort to exceed expectations. On every level. It worked then and it works today. When we make a commitment to you, we deliver. We believe this is why we have so many clients who only use us to produce their events.

But, we’re not just relying on this intangible character thing to get you to choose us from competing event production companies. For the record, we also bring to your event fantastically talented personnel, fabulous “Wow!” design, décor and lighting ideas, the most modern audio visual equipment and really exemplary in-event support.

MSI’s beginnings were humble. We began as a small audio visual company. We cut our teeth providing sound and visuals for local weddings and other small events. There were a lot of competitors and their presence made us stronger. As our skills grew and we gained experience, we began producing larger events.

This fueled our growth. As additional capable people were brought onboard and more equipment was added to our inventory we were able to offer an increasingly broad range of event services. Today MSI has reached the level where we are capable of successfully competing with other event production companies to produce events running the gamut from just a few dozen people up to multi-day events with thousands of attendees. Give us a call. Let’s talk about how we can work together to make your event a memorable and successful smash.